About Whittle Labs
An AI automation and software consulting firm helping organizations of all kinds implement custom AI solutions.
My Story
Abraham Lincoln famously said, "If I had six hours to chop down a tree, I'd spend the first four sharpening the axe.”
Artificial intelligence—especially the rise of large-language models—is reshaping software engineering faster than any framework or methodology that came before it. The teams that pause to sharpen their tools now will out-deliver, out-innovate, and out-learn everyone still swinging a dull blade.
I'm Keith Morris, a software engineer turned AI-first consultant.
For the past several years I've been:
- Designing architectures that weave LLMs into real-world products.
- Building recommendation engines that learn—really learn—from users.
- Automating brittle, manual workflows until they hum in the background.
- Measuring every experiment so "AI" becomes a profit center, not a buzzword.
The result is Whittle Labs: a boutique practice that helps engineering teams sharpen their axes—whether that means assessing how effectively developers use tools like GitHub Copilot and ChatGPT, or crafting end-to-end AI systems that turn ideas into impact.
Ready to put a sharper edge on your codebase—and your team?
Let's get to work.
Mission & Vision
These guiding principles drive everything I do.
My Mission
My mission is to empower businesses of all sizes by making AI technology accessible, practical, and impactful. I believe that even small organizations can achieve significant results with the right AI implementation strategy tailored to their specific needs.
My Vision
I envision a future where AI is a practical everyday tool that enhances human capabilities across organizations of all sizes. Rather than replacing people, my vision is to create AI solutions that augment expertise, increase productivity, and allow businesses to focus on what matters most.
My Approach
Key strategies that make Whittle Labs different
Human-Centered AI Design
My AI implementations always begin with understanding human needs and workflows. Technology should adapt to people, not the other way around. This approach ensures solutions that are intuitive, useful, and readily adopted.
"Build Once, Adapt Many" Architecture
Rather than creating custom solutions from scratch for each client, I invest in reusable AI components that can be tailored to specific needs. This approach reduces costs while ensuring consistent quality across implementations.
Practical AI Implementation
I focus on practical applications that deliver measurable results rather than chasing the latest AI trends. My solutions are designed for real-world deployment, with careful attention to integration with existing systems and processes.
Client Education & Empowerment
Beyond implementing solutions, I prioritize educating clients about their AI systems. By transferring knowledge and building capacity, I ensure clients can maintain and evolve their AI solutions long after our engagement ends.
Ready to enhance your business with AI?
Get in touch to discuss how custom AI solutions can address your specific challenges and opportunities.